Watch a comprehensive overview (11 min) of the main benefits of publishing your magazine online. If your current magazine doesn’t cover all the bases, you are missing opportunities to reach more readers & subscribers which… naturally hurts your ability to sell ad-space and charge for subscriptions. What are the biggest benefits of publishing your magazine online today? Well, [...]
Online magazine ad revenues to increase
Although this video is funny, the game is changing and internet ad revenues are increasing (see below): Online advertising will continue to outpace overall ad spending, growing 14 percent next year to $51.9 billion, according to a new Borrell Associates forecast released Tuesday (Aug. 24). In contrast, the overall ad market is expected to increase [...]
Hottest websites are driven by news and sports
Take a look at the “Ad pages numbers” (under Magazines) in this NYTimes article and it becomes clear how affected print publications are today by the economy. Scary numbers. Yet by contrast the sports and news online properties are experiencing explosive growth… especially if you follow college basketball. Should magazines and local papers take their [...]
The Two Sides of Advertising
Advertising goes two ways on the web: letting people know that you are out there, and supporting your site with the help of placed ads. There are many ways to undertake both approaches, and we will guide you on the best steps to take. Beginning with drawing in new readers with your own ads placed [...]
